…”[Jim] Watson gave up long ago trying to change the world of environmental education through Big Initiatives – the work of government, school boards and such. While he serves on the board of directors for the Chattanooga Arboretum & Nature Center and North Chickamauga Creek Conservancy, his diligent and personal approach to environmental education aims to change one person at a time. The words of William James, an American psychologist, professor and author, resonate with his philosophy: ‘I am done with great things and big plans, great institutions and big success. I am for those tiny, invisible loving human forces that work from individual to individual, creeping through the crannies of the world like so many rootlets, or like the capillary oozing of water, which, if given time, will rend the hardest monuments of pride.'”

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