Don’t call it “Climate Change”

Barack Obama, scientists and campaigners have all looked at how to engage Americans more powerfully on the environment. Now researchers have come up with one critical piece of advice: do say “global warming”, don’t say “climate change”.

New research released on Tuesday found Americans care more deeply when the term “global warming” is used to describe the major environmental challenge. “Climate change”, in contrast, leaves them relatively cold.

Read the article in The Guardian.